Xyntek’s President & CEO, Mac Hashemian, P.E., was interviewed by Mrs. Trisha Glass, editor of Pharmaceutical Online during the PACK EXPO 2013. Of course Serialization was a hot topic and during the interview, Mr. Hashemian explained that “It would be cheaper to spend the money on a serialization solution versus putting your brand at risk. As leaders, we should not get caught in the shortsightedness of trying to squeeze the market every quarter in order to show stronger returns in the short term; however, keep in mind the long term gains. Once we experience a recall or a disaster, the stock price takes a huge hit in the long run anyway; therefore, it’s best to address it today versus waiting until tomorrow.”
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